Malabar Gum refers to a brand of Bubble gum first created by the French company Krema in 1957. Malabar Gum is very popular with French school children. It is a pink chewing gum sold in small rectangles that are easily split in two (2) for sharing with another. It is sold in whole package, but individual pieces are sold, too at local Boulangerie. Malabar Gums are wrapped in waxed paper that sometimes features a tattoo, sometimes a cartoon, sometimes a riddle, hence, the kids like to collect the different series of wrappers.

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