- Echiré (Butter) : Echiré refers to the brand of the finest French butter, preferred by French chefs, with an AOC pedigree, from the region of Poitou-Charentes along the Atlantic coast, specifically in Echiré, a village in the Deux-Sèvres Department of the Poitou-Charentes. Echiré has a delicious, unique flavor. Experiments were said to demonstrate that this flavor comes directly from the grass the cows graze on and not from the milk that goes to make the butter. However, no theories have been put forward further as to why Echiré grass should produce a different taste to any other, though the soil in this area is geologically different from that of neighbouring areas, and it may be in this soil that the secret is buried. The terrain and climate of Echiré village are certainly well suited to dairy farming which has taken place in the area for many centuries, the Romans named it first, calling it Scauriacum and later Escauriacus and then in around 1208 the name changed for the last time to Echiré. In 1894, the Société de Laiterie Coopèrative d’ Echiré was set up on the banks of the river Sèvre. Over a hundred years later the butter they produce has come to be widely regarded as the best in the world. Not only has it been granted a prestigious label of Origin – AOC Beurre des Deux-Sèvres - but the Coopérative has been granted International Organisation for Standardisation (ISO) certification for the entire process of manufacture from the collection of the milk to the sale of the finished product. Echiré butter can be purchased unsalted, slightly salted or as cooking/pastry butter. Now I wonder, where I can buy Echiré Butter in Germany, I love butter so much and a very good butter will make my day.