Glossary M
Deutsch: Massenindividualisierung / Español: Personalización en masa / Português: Customização em massa / Français: Personnalisation de masse / Italiano: Personalizzazione di massa
Mass Customization in the food industry represents a production paradigm that combines the efficiency of mass production with the flexibility of individual customization. This approach enables manufacturers to deliver tailored food products at scale while maintaining cost-effectiveness and operational feasibility. The concept bridges industrial standardization with consumer-driven personalization, addressing evolving demands for dietary preferences, nutritional needs, and experiential diversity.
Mässmögge which is also known as Mässmocke and Messmocken refer to Switzerland's thumb-sized sugar candies with colored stripes shells in various flavors which are filled with hazelnut praline. It is a specialty of the Basel Region of Switzerland and is available during autumn fairs,, hence the the word Mäss which means messe (German word for "fairs") where Mässmogge are sold.